Category: Marketing

MarketingExperiments Research Journal [Q2 2010]

MarketingExperiments, a research group that focuses on optimizing sales and marketing processes, has just released their Quarterly Research Journal for the second quarter of 2010. The researchers at MarketingExperiements take a scientific approach to sales and marketing by conducting measured tests of user interaction, social media, landing page effectiveness, and more.

The Q2 2010 Research Journal contains 131-pages of valuable data including 4 research articles featuring 12 experiments, 21 “how-to” articles, actionable lead generation advice, and social media guidance. The best part is that you can get your free PDF (4.87 MB) copy by clicking here.

[via MarketingExperiements]

Spend $6, take initiative and your hired!

Meet Alec Brownstein. A copywriter and director of short films who decided he wanted a new job. So he compiled a list of five top creative directors in New York City and went to work on his plan. He figured that many people Google themselves (search for their own names) on a regular basis to see what the search engine knows. So Brownstein purchased several Google AdWords using the names of the creative directors as keywords and set the rate at mere 15¢ per click. Each ad used the same format: “Hey, [creative director's name]: Goooogling yourself is a lot of fun. Hiring me is fun, too” with a link back to his website.

At the end of the campaign he spent a grand total of $6! What did he get in return? Four interviews and 2 job offers. Brownstein is now the Senior Copywriter at creative advertising agency Young & Rubicam (Y&R) New York.

“Don’t be afraid to put yourself out there in an interesting way, the people who you want to work for can’t hire you any less than they already are. So shoot for the moon.” - Alec Brownstein

See Alec’s video below for the complete story. Very interesting and very creative.

Can’t see the video? Click Here!

[via Brittany Bohnet & Mashable]

Photo of Alec: Mashable

How are teens using their cell phones?

Interesting infographic loaded with stats on how many teenagers have cell phones and what they are doing with them.

• 75% of all teens own cell phones, up from 45% in 2004
• 72% of teens are text-messagers
• 54% of teens text daily
• Teen girls send/receive an average of 50 more text messages per day than teen guys
• Lot’s more data to consider…click the image below to enlarge.

Click to Enlarge

[via Flowtown]